Reasons for success

1. New businesses that do not have money to setup their physical stores can setup online stores and compete with well established brands.
2. Minimizes sales and marketing costs.
3. Provides convenience ,Customers can visit the online stores anytime (24*7)
4. It allows more business partners to be reached.
5. It offers wide choice to customers.
6. Low advertisement cost and more information can be given on the product and services.